Makeup Maeve: Your Makeup, Your Way – Learn, Create, Shine

At Makeup Maeve, our mission is simple: to empower you to confidently navigate the world of makeup and create looks that truly reflect you. We believe that great makeup isn’t about masking, but about enhancing your unique features and expressing your personal style. Whether you’re mastering everyday looks, experimenting with bold artistry, or learning the basics of brushes and blending, Makeup Maeve will guide you through the “why” behind each technique, not just the “how-to.”

Our Story

Makeup Maeve is the passion project of Maeve, a self-taught makeup enthusiast whose years of experimentation and learning have been driven by a simple philosophy: makeup should be fun, accessible, and empowering for everyone. After years of sharing tips and tricks with friends and family, Maeve decided to create makeupmaeve as a space to share her knowledge and passion with a wider audience, helping others discover the joy and confidence that makeup can bring.

Maeve brings her down-to-earth approach and a knack for breaking down complex techniques into easy-to-follow steps to Makeup Maeve. She infuses her love for both classic looks and trendy styles into every tutorial and product recommendation. Having tried countless products and techniques, Maeve focuses on providing honest, practical advice that helps you make informed choices and achieve your makeup goals, whatever they may be.

Why we started Makeup Maeve

Unlike many makeup channels, Makeup Maeve goes beyond just showing you pretty looks. Yes, you’ll find inspiring tutorials and product reviews, but you’ll also learn the why behind makeup artistry. Why is primer important? How do you choose the right foundation? When should you use a specific brush? And how can understanding your face shape elevate your makeup application? By mastering these fundamentals, you’ll unlock endless creativity and confidence in your own makeup journey with Makeup Maeve.

We celebrate the beauty of individuality and self-expression. Makeup isn’t about perfection; it’s about experimentation, discovering your personal style, and having fun with the process. That’s why Makeup Maeve encourages you to trust your instincts, adapt techniques to your own preferences, and above all, enjoy the journey of exploring the transformative power of makeup.

Maeve Turner – Cofounder

Tampa, FL

Mei Ling – Cofounder

San Francisco, CA

Claire Bennett – Editor in Chief

San Francisco, CA

Ethan Calderon – Chief Content Officer

Concord, NH

Margaret “Maggie” Hayes – Senior Recipe Officer

Concord, NH

Liam Carter – VP, Engineering

Atlanta, GA

Harper Monroe – Lifestyle Editor

Miami, FL

Page Wang – Staff Writer

Manhattan, NY

Sophie Chen – Editorial Assistant

Denver, CO

Noah Kim – Editorial Assistant

Austin, TX

Ava Reynolds – Staff Photographer

Tucson, AZ